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In Living Rooms, 3D Up Against Three-Screen Multitasking

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Tracking the debates over 3D home entertainment at NAB this week, TheWrap runs a short list of obstacles blocking 3D marketers’ entry into consumer living rooms. Perhaps the most problematic: home audiences are increasingly tapping away on iPhones and/or laptops while they watch TV. (Nielsen has data through Q4 2009 on such simultaneous TV/Internet viewing in its “Three Screen” report.) The Hollywood site quotes Aaron Greenberg, Microsoft’s lead Xbox developer: “I don’t know about you, but when I play games or watch TV, I’ve got my phone, I’ve got all kinds of things going on.” By TheWrap

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